BRANDS & DIVISIONS

COSMETIC

athletia, Curél, est, freeplus, KANEBO, KATE, MOLTON BROWN, RMK, SENSAI, SOFINA iP, SUQQU

SKIN CARE AND HAIR CARE 

and and, Asience, Bioré, Blauné, Cape, Essential, GUHL, JERGENS, JOHN FRIEDA, Kao Sekken White, Liese, Merit, My Kirei by KAO, Rerise, Segreta, Success

SALON

 GOLDWELL, kms, ORIBE

ESG Commitments 

Our ESG Strategy – Kirei Lifestyle Plan

• By 2030 100% of our products will leave a full life cycle environmental footprint that science say our natural world can safely absorb 

Making My Everyday more Beautiful

• Improved quality of life
• Habits for cleanliness, beauty and health
• Universal product design 
• Safer healthier products  

Making Thoughtful Choices for Society 

• Sustainable lifestyle promotion 
• Purpose driven brands
• Transformative innovation 
• Responsibly sourced materials 

Supply Chain Guidelines 

Topics you care about 

Our Philosophy & Action on Plastic Packaging 

Policies for Procurement

Designing Eco-Friendly Products

Basic Policy on Biodiversity 

the Kao Group Mid-term Plan 2025 (K25)

• Raising the internal carbon price to 18,500 yen/ton-CO₂ to promote decarbonization
• Establishment of the ESG steering committees to strengthen ESG governance structure
• Revision of biodiversity policy

ESG Progress Reports

External Evaluation 

Procurement Initiative Progress Report 2021

Kao Sustainability Report 2022

DI&E Commitments

Kao Human Rights Policy

Responsible Chemicals Management Promotion Policy 

Overview of Corporate Citizenship Activities

Kao Responsible Care Policy

DI&E Progress Reports

Kao’s approach and activities (Kao Kirei Lifestyle Plan Progress Report 2021)