THE WHAT? Gillette and Razer have teamed up to launch a limited-edition series of Razer-branded GilletteLabs with Exfoliating Bar products. The two brands come together under the platform of Feel Sharp, Play Sharp.

THE DETAILS The lifestyle brand for gamers and male grooming company will roll out the new line at the end of the month in store and online and run active campaigns through the Gillette Gaming Alliance roster of streamers and Razer influencers.

THE WHY? Daniel Ordonez, Global Brand Franchise Leader for Gillette, explains, “Razer, an elite gaming company and Gillette, the world’s leading razor brand is not just a naming coincidence. We’ve been fans of razer with its cutting-edge technology for a long time; it’s a brand that everyone recognizes in both gaming and technology. We’re thrilled to elevate the shaving and gaming experience through this exciting venture, marking a new step for us in gaming culture.”