THE WHAT?  Former financial analysts, Joe Bloomfield and Anthony Plom launched skincare microbiome brand You’re Looking Well.

THE DETAILS  The brand operates on a subscription-based model, with quarterly membership fees beginning at £295 and an annual subscription priced at £995. Subscribers receive day and night creams, gut health pills, and expert guidance from healthcare professionals.

THE WHY?  The founders established You’re Looking Well to address consumers’ gut and skin health concerns. They secured funding from, Soho House founder Nick Jones and Matrix APA founder Charlie Bradshaw.