THE WHAT?  Kao Corporation has selected Christian Melcher as its Salon division’s Global Chief Marketing Officer. Melcher will manage marketing activities for professional salon brands, including Goldwell, KMS, and Kerasilk, helping Kao expand in salon hair color and luxury hair care sectors.

THE DETAILS?  Melcher brings over two decades of experience in the Beauty and Salon industry to Kao. He will enhance Kao’s digital and e-commerce strategies, having previously served as Corporate Vice President of D2C at Henkel’s Beauty Care. Reporting to Dominic Pratt, Global President Kao Salon Division, Melcher will form part of the Global Salon Leadership Team.

THE WHY? Melcher aims to drive growth and recognition for Kao’s salon brands globally. According to Pratt, Melcher’s appointment aligns with Kao’s core values of integrity, customer-centricity, and innovation, contributing to Kao’s ongoing business expansion.