THE WHAT? Revolution Beauty has named Erin Cast President of its North America unit. Cast joins from Mars where she held the role of General Manager, Royal Canin. Prior to that, she served as CMO, Global Consumer Beauty at Coty.

THE DETAILS Based in New York, Cast is charged with building on the group’s strong foundations within the large and attractive markets of the US and Canada.

“I am very excited to join Revolution Beauty to accelerate the business in North America, says Cast. “Revolution Beauty is a brand with tremendous opportunity for growth, being one of the fastest product innovators in beauty and delivering high-performance, on-trend products at an accessible price.”

THE WHY? Cast’s appointment underlines the significance of North America to the mass market cosmetics brand’s future growth ambitions, Revolution Beauty said in a statement.

Lauren Brindley, Revolution Beauty Group CEO, comments, “North America is a priority market for Revolution Beauty. We have established partnerships with many of the leading beauty retailers but are still a new brand with major headroom for expansion. Erin’s deep US and global beauty experience across sales, marketing, and general management roles, makes her the ideal leader to revolutionise growth in the region.”