THE WHAT? Decree has announced the completion of a financing round led by Natalia Vodianova, Timon Afinsky and Harry Blain. Vodianova will also take a seat on the Board of the doctor-led skin care brand.

THE DETAILS Decree Founder Dr Anita Sturnham said the undisclosed sum would be used to help grow the business, and deliver the message of a healthier approach to skin care to more people worldwide.

THE WHY? Vodianova explains, “I was taken with the simplicity but effectiveness of Decree. In a landscape that’s overcrowded with products, I’ve been impressed with the results I’ve seen using Decree and following their formula – less is more. I am excited to be partnering with this scientifically and sustainably focused, female-founded brand.”