THE WHAT? Zegna has announced a long-term licensing agreement with Give Back Beauty covering the creation, production, marketing and distribution of fragrances and cosmetic products under the designer label.

THE DETAILS “We are enthusiastic about our new partnership with Zegna and confident that it will accelerate many of our shared business strategies, including those surrounding ethical entrepreneurship and environmental consciousness,” says Corrado Brondi, CEO and founder of Give Back Beauty. “Our position as a best-in-class beauty partner is aligned to Zegna’s standing as the world’s leading luxury menswear house. Our outstanding reputations have been solidified through being quick to innovate and a mutual focus on long-term success. We look forward to celebrating our inevitable achievements and navigating this new journey together.”

THE WHY? Ermenegildo “Gildo” Zegna, Chairman and CEO of Zegna Group, reveals, “Give Back Beauty’s renowned multi-category expertise and attention towards both innovation and sustainability make it the ideal partner to develop new beauty products for men that are perfectly aligned with Zegna’s responsible DNA and unique identity. This license agreement is consistent with our selective Zegna brand extension strategy further enriching the clients’ experience in the next years.”