THE WHAT? Galderma has launched an augmented reality solution named Face by Galderma, which aims to provide healthcare professionals ‘grow their activity and improve patient satisfaction.’

THE DETAILS The application allows aesthetic practitioners and patients to visualise results at the planning stage of their treatment, giving a real time ‘before and after; view of possible results from an individualised treatment plan.

It also offers practitioners a fully immersive and interactive consultation process, which is based on Galderma’s Five Facet Assessment that considers skin quality, facial shape, facial symmetry, facial proportions, and contour, as well as animation and emotional expression.

THE WHY? AR in beauty has become a consumer favourite, showcasing instant virtual make-up results. However, the new Galderma solution could expand its use in the aesthetics industry, creating wider commercial scope for practitioners.