THE WHAT? L’Oréal UK has partnered with Net Zero Now on the initiative Net Zero Salons Programme, which enables hair salons across the UK and Ireland to achieve net zero.
THE DETAILS The programme helps salons through the process of calculating, tracking and reducing greenhouse gas emissions through tailored carbon reduction plans aimed at achieving the ‘Net Zero Salon’ certification.
According to a press release: “Developed by Net Zero Now in partnership with L’Oréal, as well as involving peer reviews and input from across the industry, the programme is based on a salon-specific roadmap and tool for measuring, tracking, reporting and reducing greenhouse gas emissions.”
THE WHY? A showcase of L’Oréal’s ESG commitments, data from the initial Net Zero Now programme pilot estimates that the average salon appointment produces 3.1kg of greenhouse gas emissions.
The programme offers personalised and actionable recommendations; from switching to renewable energy and becoming more energy efficient, improving waste treatment and management, reducing water consumption and heating, to incentivising employees with ride to work schemes or encouraging public transport options.
Thierry Cheval, Managing Director, L’Oréal UK & Ireland said: “As market leaders we recognise the important role we play in empowering our business ecosystem such as our salon partners to be more sustainable. We are committed to supporting the future of the sector and we look forward to having salons from across the UK and Ireland join the programme as the industry seeks to take climate reduction action.”