THE WHAT? Skincare brand Augustinus Bader has launched its first London treatment centre in partnership with Lanserhof, according to a report by WWD.com. 

THE DETAILS Named The Skin Lab, it will offer face and body treatments using equipment such as Visia Skin Analysis, radio frequency, micro-abrasion and LED lights. 

The launch is timed simultaneously with the opening of another bricks-and-mortar destination at The Webster in New York. 

THE WHY? The opening of The Skin Lab highlights a notable push by Augustinus Bader to drive a new direction into professional beauty and services. 

Charles Rosier, Chief Executive Officer and Co-Founder of Augustinus Bader, told WWD: “It has been a constant request from our community to open some treatment centers. It is a natural step for the brand and doing so in conjunction with the Lanserhof — whom we share the same philosophies regarding health and longevity, it felt like the perfect partnership.”