THE WHAT Beiersdorf has appointed Grita Loebsack into the newly-created position; President Nivea. 

THE DETAILS Joining the personal care giant from EssilorLuxottica, where she is currently Chief Marketing Officer Essilor, Loebsack has leadership experience in skin care as well as global brand building at Essilor, Unilever and L’Oréal. 

Reinhard Pöllath, Chairman of Beiersdorf’s Supervisory Board, said, “With Grita Loebsack, Beiersdorf gains an experienced manager with broad international expertise in skin care and global brands. Leading the iconic NIVEA brand, she will be an excellent addition to the executive team in driving the implementation of the C.A.R.E.+ strategy.”

THE WHY Vincent Warnery, Chairman of Beiersdorf’s Executive Board, said of the appointment, “I am very pleased that Grita Loebsack will take over responsibility for our flagship brand NIVEA, leading it into an even more successful future. I am convinced that she will develop NIVEA into an even more global, digital, and sustainable brand inspiring our consumers around the world.”