THE WHAT? Facetheory has announced that it has raised £10 million in Series A funding from Active Partners.

THE DETAILS The investment team at Active Partners was led by Jason Mahendran and Janice Cargo who will be joining the Facetheory Board.  

“I founded Facetheory on the belief that consumers deserved better for their skin: better ingredients, better results and better prices,” said, Jamie Shuker, CEO and Founder of Facetheory. “It’s been an incredible journey to date, and I’m so proud of the amazing community we have built so far from our home in South Yorkshire. I couldn’t be more excited to have Active Partners on board for this next phase of growth, and their deep expertise and experience in building exceptional, ethical consumer brands will be invaluable as we look to further build out our brilliant team and bring Facetheory’s products to a global audience.”

THE WHY? The investment will be used to fuel growth in key markets, recruit best-in-class talent and invest in product research and development. Janice Cargo, Investor at Active Partners, comments, “Today’s consumers don’t just want great skincare products. They want great skincare products that are clean, natural and that don’t cost the earth. Jamie recognised this, and the team has designed the most exceptional range of innovative, ingredient-led, natural products that consumers genuinely love. The brand’s impressive track record and high repeat purchase rates speak for themselves, and this is truly one of the UK’s most exciting and fastest-growing direct to consumer skincare brands. We’re delighted to join Facetheory in its next chapter, and are looking forward to supporting the team as they continue to scale internationally.”