THE WHAT? L’Oréal has announced a new multi-year partnership with one of the world’s most innovative and accurate climate tech companies, BreezoMeter. The Israel-based firm is a leader in the sphere of environmental insights around air quality, pollen and fire.

THE DETAILS The duo will combine their expertise in the science of aging and the environment in order to develop an exclusive, beauty-driven exposome platform. The partners aim to uncover new insights around how the environment effects skin aging and, ultimately, provide new services to consumers that can accompany their skin needs the world-over with personalized routines and lifestyle advice.

THE WHY? Barbara Lavernos, Deputy Chief Executive Officer, in Charge of Research, Innovation and Technology at L’Oréal, explains, “We are very excited to enter into this long-term and strategic partnership with BreezoMeter, a world leader in climate tech. In combining our historical expertise in skincare science with BreezoMeter’s innovative technology platform, we will provide our consumers all around the world new services and actionable advice in their skin routines to combat the effects of the environment.”