THE WHAT? Thanks to its partnerships with the Salford Valve Company and Nussbaum Matzingen, Beiersdorf is rolling out a more climate-friendly aerosol valve system for its Nivea Ecodeo product line, as well as a range of 100 percent recycled aluminum cans.

THE DETAILS Part of the German manufacturer of Nivea’s Nivea Men deodorants and most of the Nivea Men shaving gels will be available in the new, more sustainable packaging on the European Market.

THE WHY? To deliver on its commitment to sustainability, Beiersdorf is taking substantial measures across all areas of the business. Michael Becker, Head of Global Packaging R&D at Beiersdorf, reveals, “I am very pleased to report that we have made significant progress on our sustainability journey in the past months. We share the vision of a climate-positive future with our partners at Salvalco and are excited to deliver now more climate-friendly aerosol products to our consumers.”