THE WHAT? Dyson has upped the ante in the home shopping experience with a VR-enabled testing facility for its hairdryers, straighteners and stylers, according to a report published by Reuters.

THE DETAILS The Dyson Demo VR will be available via the Oculus VR headset store from Friday and, in time, will incorporate an e-commerce facility as well as a link to chat with a salesperson.

THE WHY? The facility is designed to help shoppers improve their understanding of Dyson’s products, James Dyson, Founder and Chief Engineer told Reuters, “We have been harnessing powerful virtual reality technologies to engineer new products in our labs for many years, now we are applying those same technologies to re-invent how people explore our products.”