THE WHAT? Chanel has announced Emmanuelle Walle, Head of Global PR and Influence at Chanel Fragrance and Beauty as its next International Director of Press Relations and Public Relations for the fashion unit, according to a report published by WWD.

THE DETAILS Walle will take up the new role on January 3, 2022, succeeding Laurence Delamare, who is transferring to Chanel-owned specialist bookstore 7L.

THE WHY? Chanel stated in an internal memo, per WWD, “In this key position, Emmanuelle will take part in the transformations under way within the image and fashion communications departments and will continue to place press relations at the heart of fashion in close collaboration with Virginie Viard and Marion Destenay. Relations with the press and influencers are more essential than ever to promote the creation and embody Chanel’s vision of fashion to our audiences.”