THE WHAT? Procter & Gamble and the World Resources Institute have published the method they created together in order for the US FMCG manufacturer to set its water positive goals.

THE DETAILS The duo developed the method in a bid to estimate the annual water consumed when people use P&G’s products and discovered that the metropolitan areas of Los Angeles and Mexico City account for more than half the water consumer during the use of P&G products.

THE WHY? By setting enterprise water targets, P&G can address local shared water challenges in the ways and places that matter most across its value chains. With limited resources and processes available to help understand the water consumer downstream of operations, P&G sought to develop its own.