THE WHAT? Xcel Brands has announced that it has formed a joint venture with actor and entrepreneur, Christie Brinkley to develop a lifestyle and apparel brand, named Twrhll.

THE DETAILS Twrhll is slated to be launched in spring next year and will be distributed by livestream and retail channels. Brinkley will appear on broadcast and streaming services as the public face and voice of the brand.

THE WHY? Brinkley reveals, “I want to inspire women at any age and with any body type to confidently wear products that support their individual characteristics. Twrhll is a brand specifically tailored to these efforts and I am excited to connect personally with consumers across retail and livestream channels.”