THE WHAT? Cheerleading apparel brand, Varsity Spirit is set to unveil its first foray into the world of beauty with the launch of a line of products inspired by, and designed for spirit athletes in partnership with Batallure Beauty.

THE DETAILS Varsity Beauty, as the new range has been named, spans the hair care, skin care, cosmetics and fragrance categories and is described as a ‘carefully curated’ collection for use on and off the mat.

THE WHY? Nicole Lauchaire, Executive Vice President of Marketing, Communications and Media for Varsity Spirit, explains, “Varsity Spirit plays an integral role in the lives of cheerleaders and dancers, and we’re constantly looking for ways to enhance our support of these athletes so they can continue to perform at the highest levels. We recognized that one area we could elevate our support was with athletes’ beauty routines. This comprehensive product line is complete with make-up, skin care and hair care that work as hard as these athletes do.”