THE WHAT? Live Tinted has closed a US$10 million Series A funding round, with investment led by Monogram Partners with other investors including Unilever Ventures, Devonshire Partners and Silas Capital, according to a report by WWD.com.

THE DETAILS Additional backers include Montage Ventures, Halogen Ventures, Curate Capital and Fearless Fund, with the LA-based brand having secured US$15 million to date. 

THE WHY? Founder Deepica Mutyala plans to use the financial injection for product innovation and category expansion, as well as accelerating growth at Ulta Beauty and implementing additional marketing and executive hires. 

Mutyala said: “My team and I are committed to creating solution-oriented products for a diverse community led by our consumers’ demand, and this investment will help us do just that, along with support further expansion with our retail partner, Ulta, and bring on additional executive hires to join our team.”