THE WHAT? Mary Kay has announced the appointment of Sheryl Adkins-Green as Chief Experience Officer. In the new role, Adkins-Green will support the success of the direct sales brand’s millions of consultants through a 360-degree integrated customer experience.

THE DETAILS Adkins-Green joined Mary Kay in 2009 and most recently served as Chief Marketing Officer. She will continue to lead the Global Brand Experience division and the company’s in-house creative agency.

THE WHY? Nathan Moore, President of Global Sales & Marketing at Mary Kay. “Sheryl’s experience as a customer-first marketer with an emphasis on unparalleled service makes her a natural fit as our Chief Experience Officer. She’s beyond passionate about the Mary Kay opportunity, and we’re thrilled to see how her global strategy will continue to make a difference in the lives of women across the globe.”