THE WHAT? Paco Rabanne has announced Elle Fanning as the face of its latest feminine fragrance, Fame. The star of The Great is described by the Puig-owned brand as ‘one of the most exciting young actors of her generation’.

THE DETAILS Fanning commented, “I am thrilled to be an ambassador of a brand as iconic as Paco Rabanne. I was completely taken by the concept, and felt like it was a perfect fit and really reflects my personality. Being part of this new chapter was an immediate yes.”

THE WHY? Paco Rabanne Vice President Jérôme Leloup, explains, “Multifaceted and multitalented, Elle Fanning couldn’t be a better choice as the face of FAME. She embodies the very essence of Paco Rabanne’s ultramodern femininity, and we are very happy to have her as the ambassador for our new fragrance.”