THE WHAT? Beiersdorf Canada has named Razorfish as it’s digital Agency of Record (AOR) following a competitive Request for Proposal (RFP), according to Strategy. 

THE DETAILS? Incumbent agency Montreal-based BAM Strategy was also invited to the RFP, participating in the pitch. 

Razorfish will cover all digital marketing activity for Nivea, Coppertone, Eucerin, Elastoplast, including digital marketing, social media strategy and execution, community management, CRM, SEO, site management and analytics. 

The agency will work closely with Beiersdorf’s other Canadian partners Publicis One Touch and Wavemaker. 

THE WHY? Yücel Kurt, Beiersdorf manager of media, digital and agency relations, told Strategy that the company was impressed by Razorfish’s proprietary tools, strategic insights into its business and creative ideas.