THE WHAT? Custom hair care brand Prose has teamed up with BreezoMeter in order to collect data about micro-local pollution levels that impact an individual’s hair and scalp.

THE DETAILS Effective immediately, Prose’s proprietary online consultation will take into account environmental factors such as air pollution in a specific location to personalise formulas still more.

“Our work with Prose demonstrates how products can be adapted to recognize the everyday threat of climate change and protect consumers from the impact of ever-changing environmental factors,” said Ran Korber, CEO and Founder of BreezoMeter. “Prose’s integration of environmental intelligence into its consumer-facing process and haircare production is a great example of how companies can not only better engage their customers, but deliver real-life value based on what they learn. Consumers are looking to purchase more from brands like Prose that have environmental missions that they actually support – and not just talk about.”

THE WHY? The partnership will allow Prose to look deeper into geo aggressors such as air quality and climate to inform individuals’ formulas.

Nicolas Mussat, Co-Founder & CTO, Prose, commented, We designed this implementation to enhance our proprietary consultation and continue to deliver our customers the most personalized hair care formulas and products.”