THE WHAT? Same-day delivery service Shipt has announced a new partnership with Sephora. The landmark deal sees the LVMH-owned retailer become the first national beauty retailer on the marketplace.

THE DETAILS Shoppers will be able to earn Beauty Insider rewards from their purchases on Shipt and the platform is partnering with Queer Eye star Jonathan Van Ness to promote the launch with a curated collection of clean beauty products and spring must-haves available exclusively to Shipt customers until the end of the month.

“We are thrilled to be entering the prestige beauty market with Sephora,” said Rina Hurst, Shipt’s Chief Business Officer. “The addition of Sephora on our expanding marketplace meets the needs of our customers by providing a convenient, personalized delivery experience of their favorite premium branded beauty products, many of which you can’t find anywhere else. Sephora demonstrates a commitment to providing a high-quality experience for their customers, a signature differentiator for Shipt, and we are thrilled to be a valued partner alongside them.”

THE WHY? Carolyn Bojanowski, Senior Vice President, General Manager of eCommerce, Sephora, reveals, “For Sephora, this new venture with Shipt marks a thrilling time as we share our commitment to delivering an exceptional client experience in a world where consumer needs are ever-changing. As we continue to cater our offerings to meet our clients’ unique needs, it was important to us to find a partner who not only had the potential to help expand our reach to new-to-Sephora clients, but also support our current clients and new ways of experiencing beauty retail today.”