The what? CVS has filed a patent for its pharmacy and health clinics in the metaverse, with the retailer looking to sell virtual goods, NFTs and provide health care services. 

The details Having filed a trademark with the U.S. Patent Trade Office, CVS aims to trademark its logo as well as create an online store. 

Other parts of the patent include downloadable virtual goods such as ‘prescription drugs, health, wellness, beauty and personal care products.’

CVS has also filed to bring its health care services into the virtual world, looking to provide nutrition and wellness coaching, “namely, non-emergency medical treatments services, wellness programs, advisory services related to nutrition, providing health lifestyle and nutrition services… and counseling.”

The why? CVS, the first major drug store to file for metaverse trademarks, is expanding into the metaverse in a bid to constantly reach consumers wherever they are. 

In a statement to CNBC, CVS said, “We’re… regularly looking at new and innovative ways to engage consumers through a digital-first, technology-forward approach. We will continue to explore these and other options to improve the consumer experience and launch new consumer-centric services.”