THE WHAT? Walmart has teamed up with Space NK to bring prestige beauty products to Walmart.com and 250 stores across the US this summer.
THE DETAILS BEAUTYSPACENK as the collaboration will be known leverages the US retail giant’s size and scale with the British beauty boutique’s assortment, and will debut on March 15, featuring more than 600 products from 15 brands.
“We are delighted to partner with Walmart to bring prestige beauty to customers across the United States, delivered through our unique model that makes it easy to connect brands with shoppers,” said Andy Lightfoot, Chief Executive Officer, Space NK. “We have created a proposition for Walmart that we believe will be market-leading called BEAUTYSPACENK, utilizing our years of expertise in this area. We have curated the very best of beauty for their customers, allowing them to shop prestige beauty when, where and how they choose.”
THE WHY? Laurie Tessier, Merchandising Director, Prestige Beauty, Walmart, explains, .”As a top beauty destination, Walmart is continuously looking for new ways to wow and surprise customers by expanding our selection and offering convenient access to the best product assortment across beauty. We are thrilled to welcome Space NK to Walmart as the latest move in bringing our customers exciting new additions online and in the beauty aisle.”
