THE WHAT? The Shiseido brand has introduced new eco-friendly alternatives to traditional packaging materials for e-commerce customers to choose from.

THE DETAILS One option includes the Eco-friendly Clear Bag, which is made of Polyvinyl Alcohol (known as PVA), starch, glycerin and water, and is considered a “green” plastic bag. 

The bag is water soluble, biodegradable, compostable, environmentally-safe and has eco-friendly printing.                 

The brand is also is also replacing the bubble wrap inside the e-commerce packaging with more environmental-friendly honeycomb wrap and stuffing paper. The new cushioning honeycomb wrap is made of Kraft paper and is 100% recyclable. 

THE WHY? Shiseido is aiming to shape a plastic-free future with the new packaging options, stating, “Brand Shiseido intensifies its goal to make the world a better and more beautiful place with a series of Sustainable Beauty Actions (SBAS).”