THE WHAT? Naturepro personal care company has teamed up with smart fulfilment platform for e-commerce brands, ZFW Dark Stores, to offer same-day delivery across India, according to a report by ANI News. 

THE DETAILS The multi-city dark store partnership is said to bring the sustainable products to a wider reach in India, with ZFW Dark Stores working with brands such as HUL and Renee Cosmetics to offer same-day delivery via its D2C websites. 

This enables brands to improve fulfilment costs and retention rates, yet also allows them to retain control of the brand identity and customer journey. 

THE WHY? Mohit Mohapatra, Founder of Naturepro, said, “We have an amazing portfolio of sustainable luxury hair and skincare products developed by our in-house R&D team with over two decades of collective experience. In the first three months since our January 2022 launch, we saw an impeccable increase in orders, but faced major challenges. 30 percent of orders were from regions not serviceable from our warehouse in Odisha and to make matters worse – average order delivery times were 6-7 days. 

“ZFW Dark Stores came to our rescue and our partnership will help strengthen our D2C capabilities, reduce cart abandonment and RTOs, and scale rapidly pan-India.”