THE WHAT? Sephora China has unveiled its seven global beauty trends for Summer 2022 and announced more than 360 star products and exclusive new releases curated to reflect the looks of the season. The LVMH-owned retailer has also announced the launch of its China Accelebrate program, designed to incubate premium Chinese beauty brands.  

THE DETAILS Over the next three years, the perfumery chain will support five local premium beauty brands to achieve RMB100 million in annual revenue as well as utilizing its global network to help the C-beauty brands gain traction in international markets.

THE WHY? With local beauty trending in China, the selective retailer has a vested interest in seeking out and building homegrown brands to pull in shoppers. Maggie Chan, Managing Director of LVMH – Sephora Greater China, explains, “”As a renowned global leader in beauty retail, Sephora will not only offer these brands commercial support and expansion, but also help them develop their international visions.”