THE WHAT? Coty has opened its first official flagship store for Chloé Fragrances in a collaboration with Southeast Asia e-commerce platform, Lazada. 

THE DETAILS The store is hosted on LazMall Prestige with consumers able to discover ‘brand education, innovative beauty experiences and flagship exclusive Chloe sets.”

THE WHY? The new opening is said to strengthen Coty’s new Southeast Asia business strategy to establish the company as a leading retail- and consumer-centric beauty powerhouse led by its prestige fragrance brands.

Kristina Strunz, Vice President Sales, Coty Southeast Asia, said: “The rise in luxury e-commerce is a fantastic opportunity for growth in the prestige fragrances segment, and Lazada offers truly world-class content capabilities for collaboration with Coty brands. At Coty, we aim to challenge the definition of beauty, encourage authenticity and celebrate diversity. Together with Lazada, we hope the digital flagship helps to bring increased choice, innovation and show-stopping experiences to shoppers, as part of Coty’s strategy to develop its premium digital footprint across Southeast Asia.”