THE WHAT? L Catterton has announced a strategic investment in Social Bella International (Sociolla), which marks its first investment in Indonesia. 

THE DETAILS The Indonesian beauty company offers make-up, skin care, hair care, fragrance, and beauty tools and has an omnichannel offering through an e-commerce platform and Sociolla stores. 

L Catterton will join the company’s board and ‘support the founders in reaching new consumers and meeting the growing demand within the beauty and personal care category.’ 

THE WHY? According to L Catterton, “This investment will provide more Gen-Z and Millennial consumers with access to Sociolla’s trusted and curated high-quality beauty and personal care brands in Indonesia and Vietnam, empowering its loyal consumer base to look and feel better.”

Christopher Madiam, John Marco Rasjid, and Chrisanti Indiana, Co-Founders of Sociolla, said, “The team at Sociolla is delighted to welcome L Catterton as a strategic shareholder and partner.

“L Catterton will support Sociolla to engage and reach our ever-growing consumer base as we continue to roll out the #1 beauty ecosystem with our integrated platforms in Southeast Asia: Sociolla, Soco, Beauty Journal, Lilla, and SDI. We are confident that L Catterton’s global expertise in the consumer sector will position us for continued success.”