THE WHAT? L’Oréal Professional has named Chinese Actor Xiao Zhan as its latest brand spokesperson.

THE DETAILS Zhan features in the promotional video for the professional arm of the French beauty giant. 

THE WHY? A well-known Chinese Actor, Zhan has had a successful music and acting career, and will target L’Oréal Professional at a new audience. 

Zhan has had similar endorsement deals with the likes of Tod’s, Zenith, Gucci and Ralph Lauren.