THE WHAT? Bollywood actress Disha Patani has been announced as India’s WOW Skin Science first brand ambassador. 

THE DETAILS The Indian star will act as the face of the brand across its range of hair care products, with the company focusing on 100% natural, plant-based, sustainable and paraben-free formulations.

Discussing the appointment, Manish Chowdhary, CEO and Co-founder of Wow Skin Science, said, “Disha personifies our philosophy of saying no to harmful chemicals for happy and healthy hair. As a brand, we always believe in being 100% natural and delivering the most effective and qualitative hair care solutions.”

THE WHY? With the company being available across India and U.S., it’s said to be looking to widen its reach through the partnership with Patani. 

Chowdhary continued, “Through this association, we aim to focus on being everywhere so that the consumers can know, taste, feel and buy the innovative and effective products.”