Authentic brands – the consumer call going nowhere fast
Of all the beauty trends that have emerged over the years, one of the ones I love more than any...
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Author: Blogger
Body positivity could boost sales – so why aren’t we embracing it yet?
Make-up has missed a trick. To be fair, it’s bought this on itself. For too long make-up brands...
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The consumer bite back – how the social media call out culture benefits both consumer and brand
Social media has come a long way since my heady first days as a Journalist – MySpace dominated the...
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Luxury daily: why commodity is out and premium is in for beauty essentials
Would you pay £100 for a tube of toothpaste? That’s the question I had to ask myself as I read a...
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The Chinese animal testing loophole – how cruelty-free brands are getting their foot in the door
Being the second largest beauty market in the world behind the U.S., China is obviously an...
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