THE WHAT? Unilever has partnered with Egyptian retail tech company Cartona in order to add more offerings to its base of retailers, suppliers and distributors.

THE DETAILS The partnership will give Unilever access to Cartona’s digital network of more than 60,000 retailers acorss the region, with Cartona’s customers getting access to Unilever products more easily.

Cartona CEO Mahmoud Talaat, said, “We are thrilled to partner with Uniliever, a multinational consumer goods company with a strong presence in Egypt. This cooperation allows both parties to offer unique solutions, revolutionizing Egypt’s traditional trade and broadening our prospective user base across various governorates. 

“The partnership also aims to support Unilever’s expansion plans in the Egyptian market, ahead of a promising stage in the short and long term alike.”

THE WHY? With Egypt’s trade system still operating largely offline, Cartona is said to be aiming to digitize the system in the country. 

Unilever eCommerce Channel Manager for North Africa, Khaled Radwan, said, “This year, Unilever is targeting B2B and eCommerce investments; our partnership with Cartona allows us to reach this goal in an effective manner aligning with local market needs.”