THE WHAT? Facetheory has appointed Marc Gallagher as its first Chief Marketing Officer. Gallagher’s Linked in account lists previous roles as Chief Brand & Digital Officer at Elemis, as well as senior roles at John Varvatos and LVMH-owned fresh.

THE DETAILS In his new role, Gallagher will oversee all global marketing, D2C sales, creative and new product development, supporting Facetheory’s move from a digital native company to a major omnichannel global beauty player.

THE WHY? Gallagher has been drafted in to help the UK-based brand scale its global footprint. Jamie Shuker, Founder and CEO of Facetheory, reveals, “We are thrilled to welcome Marc into the executive leadership team and onto the Board. This is a crucial moment in Facetheory’s history as we are chasing aggressive growth through an omnichannel approach, moving away from our roots as just a digital native brand. With the appointment of Marc, we are confident we have all the right experience on board to help Facetheory thrive.”