THE WHAT? L’Oréal Professional Paris has launched a new range into the Nigerian market, aimed at kinky and natural hair, named Curl Expression. 

THE DETAILS The range consists of 10 products for kinky and natural hair textures, with the ingredients Urea H, Glycerin & Hibiscus Seed addressing the hair type’s specific needs. 

The range was co-developed with curl experts from South Africa, Brazil, France and the US. 

THE WHY? The new range aims to help people embrace their natural hair and increase the knowledge that curls require high-grade professional care to achieve their full potential.