THE WHAT?  Christiane Pendarvis has been appointed co-CEO of Pattern Beauty alongside founder Tracee Ellis Ross.

THE DETAILS  Pendarvis brings over 25 years of retail experience, having held positions at companies like Old Navy and Victoria’s Secret. Her role is expected to aid Pattern Beauty’s growth in the textured hair category.

THE WHY?  Pattern Beauty aims to become a leader in the textured hair category, and Pendarvis’s appointment is seen as a strategic move to achieve this goal.