THE WHAT? Marks & Spencer has announced that some 30 Estee Lauder Fragrances, including the Beautiful, Pleasures and Bronze Goddess collections, will hit its website and shelves at selected stores across the UK next month.

THE DETAILS Third-party brands now represent more than 40 percent of its total beauty sales, the retailer revealed.  

THE WHY? Heidi Woodhouse, Director of Home, Furniture and Beauty at M&S, explains, “At M&S, we’re committed to becoming the trusted editor in beauty for our customers. We’re continuing to innovate with our leading own brands and introducing third-party partners who complement and complete our offer. Following the success of Clinique last year, part of the Estée Lauder group, we’re delighted to welcome Estée Lauder Fragrance; with our shared synergy in values, the partnership will support us to grow our relevance in the fragrance category where we know brand credibility is important.”