THE WHAT? Jaclyn Hill has announced that her make-up brand is closing ‘for the foreseeable future’. The YouTube influencer’s eponymous line is the latest casualty of the collapse of owner, Forma Brands.

THE DETAILS Several celebrities and brand owners have purchased their beauty lines following an auction of multiple Forma Brands. However, it looks like Hill is not planning to follow suit.

THE WHY? According to a report published by the Business of Fashion, Forma Brands President, Simon Cowell has been clear about the company’s focus following its acquisition in March last year: product first, not influencer first. Could the closure be related to that strategy shift?