THE WHAT? L’Oréal-owned Maybelline has debuted a campaign for Ramadan starring Chilean-Palestinian singer Elyanna, Egyptian actor Amira Addeb and Kuwaiti influencer Khattafya, according to a report published by Arab News.

THE DETAILS The trio were promoting the brand’s Lash Sensation Shy High mascara, Fit Me Vitamin C tint and Superstay lipstick and Elyanna sang the jingle, Yalla Ya Habibi.

THE WHY? With the Eid a major gifting occasion for Muslim consumers everywhere, presumablt, Maybelline is keen to raise brand awareness.