Unilever Nigeria to pull out of home care, skin cleansing categories

Unilever Nigeria to pull out of home care, skin cleansing categories

THE WHAT? Unilever Nigeria has announced that it is to exit the home care and skin cleansing markets by the end of the year, according to a report published by the Voice of Nigeria, quoting a regulatory filing.

THE DETAILS The move is part of a repurposing of the Dove manufacturer’s portfolio. Unilever said it would be ushering in measures to digitise and simplify processes and focusing more on business continuity measures, reducing its exposure to devaluation and currency liquidity.

THE WHY? The Nigerian arm of the FMCG manufacturer said it was changing its business model to accelerate growth and better meet the needs of shoppers, shareholders and staff, per The Voice of Nigeria.

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