THE WHAT? L’Oréal Israel has named Maya Dagan to its team of sustainability influencers, according to a report published by the Jerusalem Post.

THE DETAILS Dagan joins a team of content producers headed up by Liran Kohener who has been sharing her personal journey on her social media accounts over the past 12 months.

“I’m really excited to take part in such a stunning project,” commented Dagan, per the Jerusalem Post. “I admit, I’m not perfect in my environmental behavior and I have a lot of places where I need to learn and improve and here is an opportunity to do it together.”

THE WHY? With 241,800 followers on TikTok and 56,800 on Instagram, Dagan is one of the region’s leading content producers. Daniela Prusky- Sion, Vice President of Corporate Communications and Sustainability, L’Oréal Israel, told Jerusalem Post, “L’Oréal Israel has set itself ambitious goals in the area of environmental protection for the coming years, including raising consumer awareness of the issues of preserving the planet and conscious and green consumerism. The establishment of the team of influencers led by Liran Kohener and the entry of Maya Dagan into the team is part of a wide-ranging action plan that includes actions to improve L’Oréal’s environmental performance such as more ecological packaging, components based on green sciences, green technologies and the promotion of social-environmental agendas through our brands. We chose Maya Dagan because she is a values-oriented person who knows how to communicate to her followers at eye level, and the content she creates is in line with L’Oréal’s values regarding environmental and social awareness.”