THE WHAT?  Marcelo Claure, former CEO of SoftBank Group International and current investor, has been appointed SHEIN’s Group Vice Chairman.

THE DETAILS Claure joined SHEIN in January 2023 as Chairman of SHEIN Latin America. During his tenure, he introduced the SHEIN Marketplace in Brazil and directed a US$150 million investment to shift SHEIN’s manufacturing to Brazil. He will retain his position as Chairman of SHEIN Latin America while taking on the responsibilities of the Group Vice Chairman, collaborating with SHEIN’s CEO, Sky Xu, and Executive Chairman, Donald Tang.

THE WHY?  Donald Tang, Executive Chairman of SHEIN said: “Marcelo’s leadership and relationships have been instrumental in strengthening SHEIN’s business development and strategy in key markets. We have made significant strides as we look to localise our business to benefit our customers and the communities in which they live worldwide.  We are fortunate to have Marcelo’s unparalleled expertise at scaling global companies as we further expand SHEIN’s marketplace model, localisation strategy and other key initiatives to meet the needs of our customers in over 150 markets.”