THE WHAT: H&M Beauty is embarking on a vibrant collaboration with Raóul Alejandre, reinvigorating its makeup brand with an exciting array of mascaras, blush, lipsticks, and more. This partnership aims to breathe new life into the H&M Beauty line, showcasing a striking redesign led by the brand’s iconic red color.

THE DETAILS: The reimagined makeup collection promises superior formulations. Prioritising skin health, the new range includes nourishing ingredients such as hyaluronic acid and vitamin E, offering top-quality makeup essentials at an unexpectedly affordable price. Set to make a global debut both online and in-store from October 2023, the new lineup promises to merge beauty, care, and affordability seamlessly.

THE WHY:  Raóul said, “I feel honoured and excited to be able to bring my point of view to this partnership. I love the team members I am working with as they inspire me to push my artistry in a direction that is fresh and timeless while still making a statement. I’m ready to bring innovative and exclusive techniques to this collaboration.”