THE WHAT? China Duty Free International has teamed up with UnionPay International to launch a shopper reward program. The All-in-One Shopping Rewards scheme is a cross-border promotion available in Hong Kong, Macau and Cambodian stores.

THE DETAILS The campaign offers multiple shopping privileges to UnionPay cardholders, including an RMB2,888 coupon package, extra member points and additional discounts.

THE WHY? The initiative is designed to leverage the strengths of both companies’ respective resources to tempt Chinese tourists to shop in Hong Kong, Macau and the South East Asian region