THE WHAT? Puig is said to have cut the ribbon on a travel retail hub for the Americas region in Miami.

THE DETAILS The fragrance firm’s new 11,147 square feet space will house 50 staff from its travel retail Americas and Latin America distributors teams, who will relocate from Panama, WWD reports.

THE WHY? Javier Back, Puig COO, told WWD, “Miami provides a unique platform to strengthen our travel retail presence in the Americas and realize the full potential of Puig’s brands in the region. We are determined to up our stakes in the booming North American beauty market and consolidate our leadership in the Latin American prestige and niche segments.”