THE WHAT? Dufry has cut the ribbon on a new Haute Parfumerie store concept. The first store was opened at Zurich Airport at the end of May and showcases sought-after premium fragrances.

THE DETAILS Designed to echo the simple and elegant lines of the bell glass, the 80 sq m store is stocked with iconic brands including Aqua di Parma, Creed, Diptyque, and Penhaligon’s. A multi-sensory, phygital Fragrance PlayTable will help customers discover their perfect scent.

THE WHY? Romina Gabarró, Dufry Head of Beauty for EMEA explains, “We are seeing continued and significant customer interest in premium, rare and exclusive fragrances and the creation of this Haute Parfumerie concept store is our response to this growing sector. The luxurious store space, combined with engaging and interactive technologies – all underpinned with expert and knowledgeable staff – really takes the fragrance discovery experience to another level.  We are extremely proud to be able to launch this first Haute Parfumerie store today here in Zurich and are confident it will be a great success.”