THE WHAT: Ulta Beauty has announced the launch of The Joy Project, an initiative to help people find and embrace joy by combating their inner critic. Partnering with author and speaker Mel Robbins, the project is based on a survey conducted by YouGov Panel, which explored the impact of negative self-talk on experiencing joy.

THE DETAILS The Joy Study surveyed 5,007 U.S. teens and adults, revealing that 85% of people wish to feel a high level of joy, but only 58% do. 91% of respondents identified negative self-talk as a significant barrier to joy, and many did not recognise their engagement. Concerns arising from this behaviour included issues with physical wellbeing, appearance, and self-worth.

THE WHY: The Joy Project aims to address this widespread issue in light of these findings. Robbins is working with Ulta Beauty to create custom training to help individuals recognise and combat their inner critic, to increase joy and overall well-being in their live